Tracy Design Rocks

What is Design Thinking?

Deeply understanding your customers


Mastering low-resolution prototyping


Finding out what your customers want because they can’t tell you

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No one ever asked for an iPhone
— Claudia Kotchka, Innovation Guru

What you’ll learn from us

 
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The art of prototyping - a fast and cheap way to learn whether your idea is a winner

The cheaper and rougher the prototype, the more you’ll learn because the customer wants to help you.

The more finished, the less likely you are to get feedback; customers don’t want to hurt your feelings!

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How to co-create with your customers

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Deeper customer understanding

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Breakthrough ideas from imagining what could be

 

Workshop Offerings

 
 
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Dip your toe in the water

A two hour hands-on introduction to design thinking!

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A sampling

A two day experiential workshop!

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Train the trainers

Create your in-house innovation team!

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Design your life

A workshop for finding joy and purpose!